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Mobile Applications?

As mobile applications continue to gain in popularity, businesses are presented with a very serious question.  Do we need a mobile application?  Per ComScore, Digital Media usage has increased 26% for tablets (small form factors), 99% on Smartphones and decreased 8% on Desktops in the past 3 years.

I know what you are thinking.  “We have a responsive website that people can use, so we are covered for mobile already, right?”  Not exactly.  Here are some interesting statistics that I have come across while scouring the internet to find answers to this question…

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